Premium, bespoke websites. In-depth research, custom builds.
Built with
Selected work
Community interest · Nonprofit
A three-year vision shipped end to end. Every detail handled.
Accountancy · Professional services
A clean, modern web presence for a growing UK accountancy practice.
Trades · Electricians
Local electrician site engineered for steady inbound enquiries.
Community interest · Nonprofit
A three-year vision shipped end to end. Every detail handled.
Accountancy · Professional services
A clean, modern web presence for a growing UK accountancy practice.
Trades · Electricians
Local electrician site engineered for steady inbound enquiries.
Community interest · Nonprofit
A three-year vision shipped end to end. Every detail handled.
Accountancy · Professional services
A clean, modern web presence for a growing UK accountancy practice.
Trades · Electricians
Local electrician site engineered for steady inbound enquiries.
Section / 03 · Method
Strategy first, design second, every build crafted in-house around what actually wins in your market.
competitor-analysis.kelso
Target · competitor.co.uk
Findings
001
Before a single pixel gets drawn, we map your top competitors, study what is converting in your market, and find the gaps your buyers are walking through. Strategy precedes design, every single time.
kelso-bespoke.fig
Saved
Frame · Hero/Desktop
Layers
02
No templates, no themes, no shortcuts. Every page is designed and coded in-house on Next.js, the same modern framework that powers Notion and Hashnode. Pixel-perfect on every screen, fast on every connection.
dentist leeds
UK
northsidedental.co.uk
Northside Dental Care · Leeds Branch
leedsdentalclinic.com
Leeds Dental Clinic Ltd. · Bookings
yourpractice.co.uk · Leeds
Leeds Family Dentist · Same-week appointments
Trusted Leeds dentist. NHS and private. Book online in 30 seconds.
03
SEO foundations baked into every page. Schema markup, semantic HTML, lightning-fast load times, and AI-search readiness so ChatGPT, Perplexity, and Gemini all surface your business when buyers ask about your sector.
AI Assistant
· Online
Live
Replied in
8 seconds
Slot
Held
Status
Booked
04
Every layout designed around what gets visitors to act. Clear CTAs, proven trust signals, friction removed at every step, plus AI live chat available as an add-on, replying in under sixty seconds when installed.
I'm Will, founder of Kelso Creative. Fully self-taught, obsessively driven, and here for one reason: to help your business win.
I started Kelso Creative because I saw too many businesses getting let down by cookie-cutter websites that looked decent but did nothing. No strategy behind them, no understanding of what the business actually needed. I knew I could do better. Not just build something beautiful, but craft something that genuinely moves the needle. Every project starts with strategy. We identify what your website needs to do before we decide how it looks. We research your competitors, study what is converting in your market, and build a bespoke plan around your goals and KPIs. Then we make it look incredible.
Will Kelso
Founder · Lead designer · Self-taught · Problem solver
Process
Three stages. Clear deliverables. No mystery in how we work.
We review your site, your current SEO and AI visibility, and your customer journey. Within 48 hours you receive a written audit laying out the three fastest levers to pull, with the numbers. Yours to keep, whether you hire us or not.
48 hours · Worth £295 · No cost
We redesign and build your site from the ground up and target the SEO keywords and locations you want to own. No templates. When we hand over, every lead path is already tested and already working.
2 to 5 weeks, depending on tier
Monthly reports in plain English. Quarterly strategy reviews. Continuous tuning across the site and SEO foundations. We double down on what converts and kill what does not, measured against the numbers from your audit.
Ongoing · 30-day rolling
Our services
Note from clients
“Where do I even start! To say that Will has turned my vision into reality would be an understatement. We waited almost 3 years to build our website due to the scale and creativity of our vision. What Will has created is quite literally perfect, and I will be eternally grateful for not only his skill and precision but his nature and communication throughout the process.”
“I had an excellent experience working with Will on my website. He was incredibly helpful throughout the entire process. He was quick to respond, patient, and clear in his explanations. The final result exceeded my expectations, and it's very clear Will has a passion and drive to create something incredible. Highly recommend.”
“I've really enjoyed working with Will. It's hard to find a trustworthy person to work with, so glad to find him. He's been supportive since the start of the project and held my hand through it all. His communication is great and he's very experienced in what he does. Highly recommend!”
“Where do I even start! To say that Will has turned my vision into reality would be an understatement. We waited almost 3 years to build our website due to the scale and creativity of our vision. What Will has created is quite literally perfect, and I will be eternally grateful for not only his skill and precision but his nature and communication throughout the process.”
“I had an excellent experience working with Will on my website. He was incredibly helpful throughout the entire process. He was quick to respond, patient, and clear in his explanations. The final result exceeded my expectations, and it's very clear Will has a passion and drive to create something incredible. Highly recommend.”
“I've really enjoyed working with Will. It's hard to find a trustworthy person to work with, so glad to find him. He's been supportive since the start of the project and held my hand through it all. His communication is great and he's very experienced in what he does. Highly recommend!”
“Will worked with us to help bring our vision to life! Anything and everything we asked, he found a way to make it happen, no matter how bizarre the request. His passion was amazing. He worked on it with the enthusiasm and attention to detail as if the project was his own. The final website was unbelievable. He's a top lad and incredible at what he does!”
“Will delivered a long list of web updates. Some were simple, others required layout tweaks, responsive fixes, and problem-solving. He delivered everything fast, accurately, and with great communication. Easy to collaborate with, not just for execution, but for bouncing ideas. No overcomplicating, just solid solutions. Highly recommend.”
“Will worked with us to help bring our vision to life! Anything and everything we asked, he found a way to make it happen, no matter how bizarre the request. His passion was amazing. He worked on it with the enthusiasm and attention to detail as if the project was his own. The final website was unbelievable. He's a top lad and incredible at what he does!”
“Will delivered a long list of web updates. Some were simple, others required layout tweaks, responsive fixes, and problem-solving. He delivered everything fast, accurately, and with great communication. Easy to collaborate with, not just for execution, but for bouncing ideas. No overcomplicating, just solid solutions. Highly recommend.”
“I've worked with Will on several projects now, and he's always been reliable, skilled, and professional. His attention to detail is excellent, and he takes real pride in his work. A top designer I'd happily recommend to anyone.”
“Excellent collaborator with great attention to detail and communication skills. He completed the project quickly and always ensured quality outcomes.”
“I've worked with Will on several projects now, and he's always been reliable, skilled, and professional. His attention to detail is excellent, and he takes real pride in his work. A top designer I'd happily recommend to anyone.”
“Excellent collaborator with great attention to detail and communication skills. He completed the project quickly and always ensured quality outcomes.”
Free · Worth £295
A personal review of your site by Will. The three fastest levers to fix, your competitor benchmark, and a 90-day plan. Yours to keep, no obligation, delivered inside 48 hours.
performance score · mobile
3 levers
+22 pts available
Hero image LCP
4.2s → 1.6s
Structured data
Invisible to AI search
Mobile menu
62% of your traffic
Web design packages
Three tiers, from a focused four-page launch to a fully bespoke flagship build. SEO foundations on every package, AI live chat available as an add-on.
Foundation
From £2,497
Project fee · Live in 2 weeks
Fully custom, bespoke design. Sleek, functional, and engineered to convert. Perfect for founders who need a credible web presence live in a fortnight.
Lean builds, fast turnarounds.
What's included
Studio
From £4,497
Project fee · Live in 5 weeks
A hybrid build for extra polish and performance. Comprehensive market and competitor research underpins every design call, so the site is engineered around what is already converting in your market.
For businesses that need polish and finesse.
What's included
Signature
Let's talk
Quoted on scope · Timeline matched to brief
Our flagship offer for organisations that demand excellence. A fully bespoke solution combining strategy, innovation, and cutting-edge design and technology. Built for complexity, scaled for growth.
The Kelso Creative flagship build.
What's included
Ready to start
Ready to talk? Book a 30-minute discovery call. Still mulling? Send a message instead. Will replies personally within 24 hours, often the same day.
Option 1 · Talk it through
30 minutes. We map your goals, scope the right package, and walk away with a clear next step. Zero pressure.
Worth £295 · No obligation
Option 2 · Prefer to write
Three quick steps. Tell us about your business and what you need quoted. We'll come back with answers, often the same day.
Questions
The questions that come up on every first call. Pick a row to open it.
Got another? info@kelsocreative.com
Yes. AI live chat is available as an add-on with any Kelso Creative website. It is trained on your business, qualifies leads, answers in your voice, and books appointments. Think of it as a 24/7 employee. Pricing is scoped on the Discovery Call.